I am an artist from Buenos Aires living in England, UK. My latest series ‘Space Dive’ is permanently on display in Chester.

As seen on BBC1 ‘Home is Where the Art Is’

To arrange a private viewing contact me directly info@lucianahermida.co.uk

I also create commissions of unique dreamworlds by working one on one with my clients, understanding their story in depth.
I take tailored photos as well as utilising your own photographic fond memories. I can also use materials and create bespoke painted aspects which resonate with the overall concept of the artwork.

The foundations of my career

Since I was a young girl, I started developing a love for design and the arts. I would walk along the streets of Buenos Aires and some adverts would catch my attention. If a particular advert caught my attention I would try and remember how it was designed; when I got back home I would sit down and draw what I had seen and create my very own piece of advertising using some of the original elements. I enjoyed the idea of improving existing designs and altering them in a funny way sometimes. I guess this was the start of my love for juxtaposition, collage and mixed media art itself.

After finishing my degree in Graphic Design with 1st Class honours at University of Belgrano, Buenos Aires, I started working as a freelance Graphic Designer, mainly in corporate identity and branding. I also gained some valuable work experience as an in house Graphic Designer in Liverpool and London, within prestigious design agencies.

Previous to the start of my design degree I attended an arts school in the outskirts of Buenos Aires where I learnt not only to paint and draw, I also did pottery, ceramics, sculptures, I learnt about typography and photography. This was a great base for my future design studies and my parallel career as a visual artist. I acquired invaluable knowledge through the disciplines I learnt: proportion, perspective, structure, use of colour, textures...but the most important lesson during this part of my life was that to be an artist you need to be willing to be versatile and open minded. 

When I started studying I didn’t restrict myself to any medium and I still don’t, as I am always eager to learn something new and I enjoy experimenting with different kinds of art mediums.

My approach to art

Nowadays, I use many different techniques and take different paths to develop a piece of art. I rely a lot in photography, I do this every time I go out. I find inspiration in the most remote places because my brain never stops thinking of ways to link objects and telling a story. I also do my own photographic set ups in order to get a particular mood or environment. All photographs used in my art are my own except for a few archival images of ancient fishes.

I paint and draw every time I feel like it and when I don’t feel like it I push myself to try and bring any idea to life because I never know when the most simple idea might become something great. I also find joy in 'free writing':

Free writing is a prewriting technique in which a person writes continuously for a set period of time without regard to spelling, grammar, or topic. It produces raw, often unusable material, but helps writers overcome blocks of apathy and self-criticism.

I also do my own vector based illustrations and drawings.

The combination of different medias allow me to express myself in many ways whilst opening up ways of perception.

What nurtures my creativity

Throughout the years I have discovered many authors that have inspired me in one way or the other. Particular authors such as John Berger, Susan Sontag and Julio Cortazar have heavily influenced how I perceive the world and how I make art. Berger’s studies on photography and ways of seeing, Sontag’s thoughts on art and the ideological effects of photography and Cortazar’s surrealistic writing style, just to mention a few great aspects of each of my favourite writers.

From finding joy in looking how the wind moves the leaves on a tree… to watching some great movies which have influenced my style: Broken Flowers, Coffee & Cigarettes (Jim Jarmusch), Pulp Fiction (Tarantino), The Shape of Water (Guillermo del Toro), just to name a few…!

I create unique pieces of art

Every digital collage is a collection of thoughts on particular subjects as well as being sea - and dream - inspired. I combine objects in certain ways to get across different meanings. I embrace the monstrous aspect of deep sea creatures and the timeless beauty of the female figure. I like juxtaposition and unusual combinations of objects in order to provoke thought.


I have worked in a variety of graphic design projects throughout my career. I love working on new projects; my broad experience has enriched my way of designing and that is something people can appreciate when looking at my designs. I believe there is always room to learn new things, and it’s not all about the design trends but what you do with them, how you decide to own a style is what makes you different from the crowd. This is something I always tell my clients and what makes me different. Its not just about what you do and how people think you should be perceived but your unique way of making yourself stand out.