Promoting your business
spread the word
When talking about spreading the word it is important to consider all the channels available and the budget you have in mind. It is also crucial to decide which channels work better for your type of business and most importantly, the audience you are talking to. Is your audience better at engaging with social media posts? or do they attend exhibition events within your industry? we are not talking only about a ‘modern’ vs. a ‘traditional’ approach. It has more to do with customer engagement and also on how you want to be perceived.
Are you a company who values quality and trustworthiness above all things? Do your clients feel more confident when they can talk to someone to enquire about your products? or… does your audience value stimulant content on a frequent basis through social media posts? There are a lots of things to consider in terms of promotion. If you would like to discuss the idea you have in mind in more detail or would like to book a consultation to discuss any of these please get in touch.
Internal promotion is as important as external promotion. Keeping employees engaged is key to develop a successful business. I have developed some large scale projects for internal use within companies. Please see below an example of a job done for the supermarket chain Morrisons; the aim was to create wall designs for internal training rooms within one of their learning centres. We created a timeline in order to inform the employees about the key events during the history of Morrisons as well as other graphics to complement this design. We had to keep everything in brand and relatively simple, visually appealing and engaging.
The main challenge for this projects was the tight deadline and the large scale, which both were successfully completed, without overlooking the high quality aspect of the project.
Project completed during my position as Graphic Designer at the marketing agency Studiowide (Liverpool).